Established in 1991 after Daniella Lehavi completed her industrial design studies, the eponymous Israeli brand quickly gained global acclaim for its distinct, functional, and sustainable bags. Combining her passion for fashion with her product design background, Daniella aimed to address the needs of modern, independent women who prioritize both style and practicality. Now under the creative management of Ori Lehavi, Daniella's son who continued the brand’s work after she passed away, the brand continues to thrive while maintaining its commitment to quality and sustainability.