Inspired by acts of rebellion and the culture of the 1950's, Vivienne Westwood began her career in 1971 by opening her first shop Let It Rock in London. Shortly after, Vivienne became inspired by all things biker, zips, and leather. After re-branding numerous times, the original storefront was re-named World's End in 1980. This punk rock aesthetic has remained at the core of the brand throughout the years, and the original storefront remains intact and can be visited by the public to this day.